The power of a Story

The fire burns wildly and enlights the cold night. Around it, a group of people wearing the fur of animals themselves haunted share their daily routine. On the night after, the reunion keeps untouched, but added with the new adventures they experienced that day. And it keeps going to the night before, and before through the centuries. In this way,  their experience passes through the generations and keep alive the acquired knowledge. This knowledge summed with habits create a culture, that is as well maintained alive via the shared experiences. This experience sharing we call storytelling.

But not only that.

Considered one of the ancientest artforms, storytelling is responsible for creating a sense of community, of union. Once you share your experiences with other people you create a link with them. By that, besides sharing knowledge the listeners gain different points of view to understand, in they're on way, the environment that surrounds them and to understand themselves as persons.

Wherever if its on a circle sit on the ground, on a family dinner table or in a book, the simple act of telling a story, whatever it is, has the power of generate engagement, inspire, inform and entertain. The vehicle does matter, but not as much as the story itself. In this way,as our daily life is now surrounded by screens, invisible codes and internet connection, we cannot ignore the stories told via digital ways.

Websites, social networks and blogs, as this who writes to you, has the same engagement power of inspire and connect people, now added with cyberculture matters and virtual habits in it. Storytelling keeps its strength in the digital forms.